One of my favorite new Apps from Google is their new Short Links app.

If you’re familiar with TinyURL.com then you’re already familiar with the concept.

Google’s Short Links lets you use your own domain that you have set up with Google Apps (free for small businesses and personal websites for less than 50 users).  The free version of Google Apps is ad supported but in my opinion, for the ease of use and features, I’ll deal with some ads.

One of the nice things is that unlike TinyURL, you’re able to view the number of clicks using each link and you’re also able to delete the link.  Deleting the redirect could be especially useful in the use of business promos, limited time offers, etc… or if the website has been deleted or changed.

My main use I think will be emailing articles as such which would turn http://www.appleinsider.com/articles/09/01/21/apple_tv_sales_rise_300_will_see_continued_investment.html into something like http://links.gjp82.com/fdqlq or http://www.ilounge.com/index.php/reviews/entry/griffin-wave-case-for-iphone-3g/ into http://links.gjp82.com/wave.

Right now, Short Links is in the “Labs” so hopefully we won’t see its demise anytime soon and it becomes a “graduate.”